Midiatização, cultura do consumo e contemporaneidade

o caso Esquadrão da Moda

Abstract

The changes that occurred after the second half of the twentieth century that mark the advent of contemporary (or transition from modernity to postmodernity, to Slater or late modernity to Giddens), is one of the main factors mediation of the media as well accelerating the flow of information, compression space time, post-Fordism and consumer culture. The phenomenon is called the media coverage by Sodre, and factor driving fragmentation of identity and the fluidity of social relations. This study aims to analyze the contribution of media coverage to spread the culture of consumption and fragmentation of identity, especially in the television environment. These phenomena will be analyzed and then confronted with the mediating aspects of television.