Imagens e marcas: um imaginário ligado à epidemia de HIV-Aids no Brasil

Abstract

This article is about some issues related to the images that were closely associated to the vírus HIV, in the early beginning years of the epidemic, and the supposed remain of this “model” until nowadays, fostering the creation of an imaginary related to Aids and HIV, so then we can see the possible consequences of this “bond”. We will conduct the discussion through the discourses related to Aids displayed in the media, beyond the discourses from the medical authorities and juridical ones, and with the display of prevention campaigns from the last three decades. Doing that, we will try to understand the social management of the epidemics and it´s reflect in the official prevention.