The distribution of community newspapers: interactivity and participation in contemporary communications

Abstract

The theory of communication is almost entirely based on analysis of the production and reception of informational content. This article moves the focus to a forgotten dimension of communication: the distribution of information. From tours on the history of the distribution of newspapers and the analysis of some experiences of delivering community newspapers, tested, still in character exploratory, the hypothesis that horizontality in the communication does not depend on the new information technologies in themselves, contrary to claim various authors, but rather the way they value the dialogia communicative processes. Ultimately, we are stating the relevance of the study of the processes of distribution of information and reflecting on the recent transformations in the area.