Cinema, power and control:

Entertainment at the service of submission to consumerism

Abstract

This article aims to discuss the relationship between entertainment, power and control films in contemporary society, using as a methodology a bibliographical review of authors that discuss concepts fundamental to this work as power, control and consumer society or hyperconsumer. I will present as a result film analysis made during the preparation of my master's dissertation, in which I established the relationship between entertainment cinema and Consumer Society, adding to this recent reflections that I have pointed out links of these consumerist discourses to the present control in what Gilles Deleuze calls " Control Society. "Finally, I argue that entertainment cinema is a mechanism of control as, from the discourses it diffuses, it modulates individuals, perpetuating the maintenance of market logic and making it hegemonic in contemporary society.