PPGCOM/PUC-Rio Podcast discusses digital boost in electoral propaganda

Interview with Edgar Lyra, Arthur Ituassu e Marcelo Alves

Abstract

The 2022 electoral campaign was marked by the significant growth of a novelty introduced in the Brazilian context in 2018: the digital political boost. The strategy intensified after that election and in 2022 alone moved more than 100 million (BRL), invested in advertising on platforms such as Facebook, Instagram, Google and Youtube. The phenomenon was monitored by the PUC-Rio Digital Media Observatory, coordinated by professors Arthur Ituassu and Marcelo Alves, with support from the National Institute of Science and Technology in Digital Democracy (INCT.DD), coordinated by professor Wilson Gomes, from the Federal University of Bahia (UFBA). Digital electoral propaganda methods and their effects on democracy were the subject of one of the editions of the Podcast of the Graduate Program in Communication at PUC-Rio (PPGCOM/PUC-Rio), recorded between the first and second rounds of the elections in 2022. The interviewees were professors Arthur Ituassu and Marcelo Alves (PPGCOM/PUC-Rio) and Edgar Lyra, director of the Department of Philosophy at PUC-Rio.