Lógica de mercado, lógica espetacular, cultura do consumo e Champions League

Reflexões sobre o futebol comercializado como poder*

Autores

DOI:

https://doi.org/10.46391/ALCEU.v24.ed52.2024.403

Palavras-chave:

Futebol, Liga dos Campeões, Comercialização, poder, lógica do mercado

Resumo

O artigo pretende refletir sobre as características do futebol europeu, marcado por elevados níveis de comercialização e espetacularização. Esses elementos podem também estar profundamente enraizados em diversas práticas e rituais futebolísticos. Devido aos recursos garantidos pela sua exploração midiática e econômica, a lógica subjacente à organização do futebol de elite privilegia a maximização das receitas. A história recente da Liga dos Campeões é um exemplo claro dessa tendência. Moldado por uma forte orientação para o mercado, o futebol europeu tem assim assegurado a monopolização do sucesso econômico e desportivo pelos clubes de topo, exacerbando a desigualdade, com os clubes menos ricos a ficarem com menos recursos e oportunidades para competir.
*Tradução de Roberto Muggiati

Downloads

Não há dados estatísticos.

Biografia do Autor

Luca Bifulco, Università degli Studi di Napoli Federico II

Professor associado - sociologia do esporte e sociologia dos processos culturais. Editor-chefe do "Eracle. Journal of Sport and Social Sciences". Membro do Conselho Científico da AIS Sport (Associazione Italiana di Sociologia - Sez. Sport). Vencedor do 54º prêmio CONI de literatura esportiva.

Referências

ANDREWS, David L. Making Sport Great Again. The Uber-Sport Assemblage, Neoliberalism and the Trump Conjuncture. New York: Palgrave Macmillan, 2019.

ANDREWS, David L., SILK, Michael L. Sport and Neoliberalism: An Affective-Ideological Articulation. The Journal of Popular Culture, v. 51, n. 2, p. 511-533, 2018.

BENJAMIN, Walter. I “passages” di Parigi. Torino: Einaudi, 2000.

BIFULCO, Luca, BORY, Stefano. Le nuove trame del calcio. I big data tra racconto, performance, previsione e valutazione in ambito calcistico. Hermes. Journal of Communication, v. 17, p. 73-96, 2020.

BIFULCO, Luca, PIRONE, Francesco. A tutto campo. Il calcio da una prospettiva sociologia. Napoli: Guida, 2014.

BOYLE, Raymond, HAYNES, Richard. Football in the New Media Age. London-New York: Routledge, 2004.

BULLOUGH, Steve. UEFA champions league revenues, performance and participation 2003–2004 to 2016–2017, Managing Sport and Leisure, v. 23, n. 1-2, p. 139-156, 2018.

CLARKE, Alan, CLARKE, John. ‘Highlights and action replays’ – ideology, sport and the media. In: HARGREAVES, Jennifer (Ed.). Sport, Culture and Ideology. London & New York: Routledge, 2015, p. 62-87.

COAKLEY, Jay. Ideology doesn’t just Happen: Sports and Neoliberalism. Curitiba, v. 1, n. 1, p. 67-84, 2011.

COLLINS, Randall. Interaction Ritual Chains. Princeton: Princeton University Press, 2004.

DESSUS, Sebastien, RABALLAND, Gael. Why the Men’s UEFA Champions League Reduces Competitive Balance in Domestic Football League: An Empirical Study of the French League, International Journal of Sport Management and Marketing, v. 20, n. 3-4, p. 232-248, 2020.

HARGREAVES, John. Sport, Power and Culture. Cambridge: Polity Press, 1986.

HILL, Jonathan. UEFA and the European Union: the green shoots of a new European public Space? In: NIEMANN, Arne, GARCIA, Borja, GRANT, Wyn (Eds.). The Transformation of European Football. Manchester & New York: Manchester University Press, 2011, p. 40-58.

HORNE, John. Sport in Consumer Culture. Houndmills, Basingstoke: Palgrave, 2006.

JHALLY, Sut. Cultural Studies and the Sports/Media Complex. In: WENNER, Lawrence A. (Ed.). Media, Sports & Society. London: SAGE, 1989, p. 70-93.

______. The Spectacle of Accumulation: Material and Cultural Factors in the Evolution of the Sports/Media Complex. Critical Sociology, v. 12, n. 3, p. 41-57, 1984.

LANFRANCHI, Pierre, TAYLOR, Matthew. Moving with the Ball. The Migration of Professional Footballers. Oxford & New York: Berg, 2001.

LEFEVER, Katrien. New Media and Sport. The Hague: T.M.C. Asser Press, 2012.

LOPEZ FRIAS, Francisco Javier, GARCÍA, Sergio González, DIAZ, Brett Anthony. Whose interests? Which solidarity? Challenges of developing a European Super League. Soccer & Society, v. 24, n. 4, p. 463-478, 2023.

MAGUIRE, Joseph. Global Sport. Identities, Societies, Civilization. Cambridge: Polity Press, 1999.

MENARY, Steve. One rule for one: the impact of Champions League prize money and Financial Fair Play at the bottom of the European club game. Soccer & Society, v. 17, n. 5, p. 666-679, 2016.

MILANOVIC, Branko. Globalization and Goal: Does Soccer Show the Way? Review of International Political Economy, v. 12, n. 5, p. 829-850, 2005.

MILLER, Toby, LAWRENCE, Geoffrey, MCKAY, Jim, ROWE, David. Globalization and Sport. London: SAGE, 2001.

MILLWARD, Peter. Network, Power and Revenue in Contemporary Football: an analysis of the G14. International Review of Modern Sociology, v. 32, n. 2, p. 199-216, 2006.

PLUMLEY, Daniel James, FLINT, Stuart. The UEFA Champions League: maintaining the status quo? Team Performance Management, v. 21. N. 5-6, p. 247-258, 2015.

RAMCHANDANI, Girish, PLUMELY, Daniel, MONDAL, Sarthak, MILLAR, Robbie, WILSON, Rob. ‘You can look, but don’t touch’: competitive balance and dominance in the UEFA Champions League. Soccer & Society, v. 24, n. 4, p. 479-491, 2023.

ROWE, David. Sport, Culture and Media. Maidenhead: Open University Press, 2004.

SEWART, John J. The Commodification of Sport. International Review for Sociology of Sport, v. 22, n. 3, p. 171-192, 1987.

SUGDEN, John. Network football. In: SUGDEN, John, TOMLINSON, Alan (Eds). POWER GAMES. A Critical Sociology of Sport, Abingdon: Routledge, 2002, p. 61-80.

UEFA. Circular n° 47/2022. 4 July 2022a.

UEFA. Uefa Financial Report 2021/22. 2022b.

ÜNSAL, Efe. How the UEFA Champions League divided Europe and harmed competitive balance within domestic leagues. Soccer & Society, v. 24, n. 4, p. 492-508, 2023.

VAN APELDOORN, Bastiaan. The Struggle over European Order: Transnational Class Agency in the Making of “Embedded Neo-Liberalism”. In: BIELER, Andreas, MORTON, Adam David (Eds.). Social Forces in the Making of the New Europe. The Restructuring of European Social Relations in the Global Political Economy, Houndmills, Basingstoke: Palgrave, 2001, p. 70-89.

WALSH, Adrian John, GIULIANOTTI, Richard. The Sporting Mammon. A Normative Critique of the Commodification of Sport. Journal of the Philosophy of Sport, v. 28, n. 1, p. 53-77, 2001.

Downloads

Publicado

2024-05-30

Como Citar

Bifulco, L. (2024). Lógica de mercado, lógica espetacular, cultura do consumo e Champions League: Reflexões sobre o futebol comercializado como poder*. ALCEU, 24(52), 176–198. https://doi.org/10.46391/ALCEU.v24.ed52.2024.403

Edição

Seção

Dossiê Estudos contemporâneos em comunicação e esporte