Lógica de mercado, lógica espetacular, cultura do consumo e Champions League
Reflexões sobre o futebol comercializado como poder*
DOI:
https://doi.org/10.46391/ALCEU.v24.ed52.2024.403Palavras-chave:
Futebol, Liga dos Campeões, Comercialização, poder, lógica do mercadoResumo
O artigo pretende refletir sobre as características do futebol europeu, marcado por elevados níveis de comercialização e espetacularização. Esses elementos podem também estar profundamente enraizados em diversas práticas e rituais futebolísticos. Devido aos recursos garantidos pela sua exploração midiática e econômica, a lógica subjacente à organização do futebol de elite privilegia a maximização das receitas. A história recente da Liga dos Campeões é um exemplo claro dessa tendência. Moldado por uma forte orientação para o mercado, o futebol europeu tem assim assegurado a monopolização do sucesso econômico e desportivo pelos clubes de topo, exacerbando a desigualdade, com os clubes menos ricos a ficarem com menos recursos e oportunidades para competir.
*Tradução de Roberto Muggiati
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