Market logic, spectacular logic, consumer culture and the Champions League
Reflections on commercialized football as power*
DOI:
https://doi.org/10.46391/ALCEU.v24.ed52.2024.403Keywords:
Soccer, Champions League, Marketing, power , market logicAbstract
The article aims to reflect on the characteristics of European football, marked by high levels of commercialization and spectacularization. These elements can also be deeply rooted in various football practices and rituals. Owing to the resources guaranteed by its media and economic exploitation, the driving rationale behind the organization of elite football prioritizes the maximization of revenue. The recent history of the Champions League serves as a clear example of this trend. Shaped by a strong market orientation, European football has thus ensured a monopolisation of economic and sporting success by the top clubs, exacerbating the inequality, with the less wealthy clubs being left with fewer resources and opportunities to compete.
*Translated by Roberto Muggiati
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