Lógica de mercado, lógica espectacular, cultura de consumo y Liga de Campeones
Reflexiones sobre el fútbol comercializado como poder*
DOI:
https://doi.org/10.46391/ALCEU.v24.ed52.2024.403Palabras clave:
Fútbol, Liga de Campeones, Comercialización, poder, lógica de mercadoResumen
El artículo pretende reflexionar sobre las características del fútbol europeo, marcado por altos niveles de comercialización y espectacularización. Estos elementos también pueden estar profundamente arraigados en diversas prácticas y rituales futbolísticos. Debido a los recursos que garantiza su explotación mediática y económica, la lógica que impulsa la organización del fútbol de élite prioriza la maximización de los ingresos. La historia reciente de la Liga de Campeones es un claro ejemplo de esta tendencia. Formado por una fuerte orientación hacia el mercado, el fútbol europeo ha garantizado así una monopolización del éxito económico y deportivo por parte de los clubes punteros, exacerbando la desigualdad, ya que los clubes menos pudientes se quedan con menos recursos y oportunidades para competir.
*Traducción de Roberto Muggiati
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