A segunda tela entra em campo

como as novas práticas interativas – ou a troca do radinho pelo celular – mudam o consumo de futebol

Abstract

This article aims to reflect on the effects of interactive practices incorporated into the soccer follow on TV and in the stadium. Study to show some ways to investigate how the communication and cultural changes resulting from new information technologies are reflected in the construction of meanings and hence in consumption behaviors, in the way viewer experiences and values soccer, treated as a spectacle by the mainstream media.