The foreign gaze on the opening ceremony of the 2014 FIFA World Cup in Brazil

the understanding of the cultural and identitarian Brazilian imprints

Authors

DOI:

https://doi.org/10.46391/ALCEU.v16.ed32.2016.147

Keywords:

Communication, 2014 FIFA World Cup, Foreign newspapers, Culture, Brazilian identity

Abstract

The article aims to analyze reports published by international media on 12 June 2014 about the opening ceremony of the FIFA World Cup held in Brazil in the same year. The criterion of choice of news sources was defined from the countries participating in the competition, focusing on the ones that use Spanish or English as official language. The methodological choices were guided by the technique of content analysis, according to Bardin (2002), defining the study as a qualitative research based on bibliographic and documentary sources. With the analysis of these materials it is possible to infer that the foreigners have reinforced some general ideas about what is understood as Brazilian culture and identity, as the love of soccer, the beauties of Brazilian women and the features of a friendly nation.

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Author Biographies

Paula Regina Puhl, Pontifícia Universidade Católica do Rio Grande do Sul

Professora na Famecos desde 2013 nos Cursos de Jornalismo e Publicidade e Propaganda.
Atualmente é coordenadora da Especialização Lato Sensu em Influência Digital: conteúdo e estratégia, projeto em parceria com UOL EdTECH, e membro do Núcleo de Inovação Pedagógica desde 2018. Possui graduação em Comunicação Social Jornalismo pela Pontifícia Universidade Católica do Rio Grande do Sul (1998), mestrado (2001) e doutorado (2003) na PUCRS. 

Nelson Schneider Todt, Pontifícia Universidade Católica do Rio Grande do Sul - PUCRS

Professor na Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS).

Revista Alceu 32 - Janeiro a junho de 2016

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Published

2016-06-10

How to Cite

Puhl, P. R. ., & Schneider Todt, N. . (2016). The foreign gaze on the opening ceremony of the 2014 FIFA World Cup in Brazil: the understanding of the cultural and identitarian Brazilian imprints. ALCEU, 16(32), 21–36. https://doi.org/10.46391/ALCEU.v16.ed32.2016.147

Issue

Vol. 16 No. 32 (2016): Edição 32

Section

Artigos

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