Social Construction on the Web:

conflicts on Facebook’s pages of Folha de São Paulo and Estadão

Abstract

The article presents partial results of a doctoral thesis, which contemplates the controversy in user comments on profiles of Brazilian newspapers on Facebook. Two weeks of posts are analyzed on the pages of Folha de São Paulo and O Estado de São Paulo on that social network. The methodological approach adopted is the Grounded Theory (GLASER, STRAUSS, 2006). Thematic categories for posts were created, in addition to a typology of comments. As relevant results, it could be highlighted readers' great interest in political themes, followed by moral and behavioral issues, while, in terms of the manifestation of network users, the refractory tone of the comments stands out. The combination of these themes with this mode of public expression addresses the final reflection of the text.