Jornal Nacional:

Strategies and challenges in its fiftieth anniversary

Abstract

Convergent Televisual Analysis (CTA) is a methodological procedure that allows for the observation of five dimensions of communicative processes regarding TV news and television programs: the meanings of the text, the singularities of ambiances (and/or devices), the circulation, production, and interactions of audiences. This article aims to demonstrate the application of this analytical scheme to understand how Jornal Nacional (JN), the oldest and most-watched TV news on Brazilian television, is inserted within digital culture. Based on a corpus made up of 13 editions of the newscast collected in February 2019 and results achieved in previous studies, this investigation highlights JN’s strategies and challenges in attracting large audiences. In the year of their fiftieth anniversary, a discursive organization of its editorial line, namely “solidary humanism” was identified.