Mass post-mass Communication

Abstract

Understanding Internet as a post-mass communicational environment, that allows the creation and consolidation of truths in favor of distinct interests by the ones that move them, this research reinforce the massive dimension of this communication, addressing the comprehension of post-mass processes and media desmassification, but also how TV is affirmed as “the new television” and how Internet economy takes advantage of that; then, it’s reflected the articulation of spreadability strategies and algorithms control from data mining and the reordering of the control of informational flows through big data and, finally, it focuses on the reorganization of information control by big data, identifying its operators as those who have supported old and new capitalism since the advent of the cultural industry.