On the redefinitions of the notion of duration ‘in the duration’

Notes related to the launch of temporal anchors in communicational analyses when living accelerated times

Abstract

The perception of acceleration of everyday life, as well as the related time’s understanding change are facts of contemporaneity. This paper points out the need to look for potential previous references for the investigated phenomena on communicational researches, defending the application of a historiographical approach in the Communication’ researches due to the premise that the theoretical notion of “long duration” (Fernand Braudel) is impacted in accelerated times. To articulate such a demand, it is presented the metaphor of the temporal anchor that seems to be particularly relevant approach in the “media life” (Mark Deuze) context. The “cultural forms” (Raymond Williams) are suggested as an alternative to define what would constitute an appropriate duration to be considered in the researches.