Atração e distração visual nos cavaletes eleitorais dos candidatos

Abstract

In 2004, because of a series of limitations imposed by electoral legislation, external publicity was much used by candidates. The problem is that the main city avenues and street intersections were dominated by political sidewalk signs, producing a significant amount of visual pollution. It is from this situation that our research problem has come up: does this accumulation of sidewalk signs create a sensation of attraction or distraction in relation to these candidates’ political propaganda? For this purpose, the functionalist approach will be used as methodological support, since it allows the analysis of the relation between the means of communication and society. To better understand these processes and relations, a reception study will be used to measure and evaluate the existence of a language processing and its consequent sensation of attraction or distraction in relation to the sidewalk signs on streets put there by candidates.