Planejamento estratégico na Comunicação Organizacional (re)significado pelo olhar do Paradigma da Complexidade

Abstract

This study, through a theoretical analysis and the results of studies based on the researcher’s doctorate thesis, discusses the strategic planning of communication in organizations from the perspective of the Complexity Paradigm. It invests in the possibility of understanding a new meaning of the organizational communication with emphasis in the human communication individual/individual and organization/individual transcending the instrumental approach. By this idea is believed in the necessity of a new meaning of understanding from strategic planning. To this purpose it is understandable the Complexity Paradigm, which undoes the limits among different settings of knowledge with its transdisciplinary feature, been able to self-organize and self-produce the communication in organizations when there is a focus in the individual. This text introduces the questioning of the applicability or not of strategic planning in organizational communication in a new meaning.